2017 is sure to introduce several innovations to the printing industry.
The way we live and evolve is constantly changing with time, as does the printing industry. Here’s a comprehensive guide. Printing methods of today are substantially different than the methods we used 20 years ago and will be even more evolved in the future. The key to staying ahead of this evolutionary change is to continuously watch for emerging trends and be the first to capitalizing on new innovations and cost efficient methods.
Lets take a quick look at a few of the Printing Industry Trends on tap for 2017.
The expansion of print to non-traditional markets (wide format, signage, ceramics, textiles, electronics, etc.) is exciting and offers significant growth markets for printers. They also play to the strengths of printers by allowing them to execute on customer requirements and be a solutions provider to these markets. Attendance at shows, the excitement of printers who have invested in these technologies, and big YOY growth helps put the saying “print is dead” to rest.
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A new year means more advances in technology
A new year means more advances in technology. Email inboxes are more crowded than ever. Will printing see a resurgence in 2017? According to print marketing intelligence firms, the printing industry’s success in 2016 is primed to continue into 2017.
The nature of printing has changed as part of the fourth industrial revolution. Print providers understand the value and role of print in a total marketing approach alongside digital solutions.
The fourth industrial revolution, or Industry 4.0 as it’s sometimes called, is focusing on automation. More robotics, machine learning, and automated processes are helping businesses accelerate printing turnarounds and reduce costs. 3D printing, also known as Additive printing, will continue gaining traction in 2017 and become more affordable than ever.
Continued growth in 2017
We anticipate printing services to focus more on niches in 2017 and beyond rather than mainstream printing solutions. More businesses will invest in new technologies as a result of strong economic growth across the U.S. Many of these new technologies will displace printing, but future-focused print leaders will continue evolving to find our niche.
What does economic growth in 2017 mean for businesses? An increase in marketing efforts, including print, which may create more noise to cut through to reach the right audience. Businesses can use print to create ‘wow’ impressions in 2017.
Is print dying? No, the printing industry may be much smaller than ten to fifteen years ago, but print is not dying. However, print is evolving to find its place in an increasingly digital world. We believe some of print’s best days are still ahead, which is why we research and implement the latest in print technology to serve your business.